It was back in 1998 that AVS Fencing Supplies opened the doors of their 3rd branch, in the East Sussex town of Ringer, Lewes. Since then the company has expanded somewhat, with the opening of their 9th branch at the end of 2014. As part of a recent evaluation of the company’s direction and continued growth, it was decided that a new brand identity was needed to deliver a defined message of who AVS are along with reflecting their values. This includes ongoing investments being made back into the company’s branches, starting with an extensive refurbishment at AVS Lewes.
The project was overseen by AVS Managing Director, Neil Beglin, who commented on the project: ‘Whilst it was important to achieve a more contemporary appearance, the design and build was led by the needs of the customer. This was very important to AVS, to reflect our brand values in the branch’.
Key features of the refurbishment include a new contemporary glass shop front, bespoke trade counter, new floor and ceiling, and a lifestyle browsing area. Branch manager Klaus Mills, comments ‘The feedback on the new look and layout has been very positive. The design allows us to merchandise more effectively and showcase products from brands such as Grange, Paslode, Draper, and Q-Deck, to name but a few’.
Lewes is the first of several investments being made into the AVS branches, with the next refurbishment project due to commence at AVS Guildford this Christmas.
www.avsfencing.co.uk
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