SAGE 2022 Early Bird offer for exhibitors

Apply now for the Early Bird offer to the
Sport & Grounds Expo (SAGE) 2022. Ending 31 January, 2022

The team at SAGE are working tirelessly in the background to ensure their second event is bigger and better than before. Taking place from 6-7 July at The Three Counties Showground in Malvern, the primary focus of the event this year is to allow for hands-on demonstrations that benefit both exhibitors and event visitors as we provide a platform for industry expertise to be on show.

The worldwide Covid-19 pandemic has had a major impact on a variety of industries across the globe, including events and business conferences. However, amidst the current wave of the Omicron variant, it is looking ever-likely that Covid-19 is something we are going to have to live with for yet another year.

The safety and wellbeing of exhibitors and guests is the number one priority of the team at SAGE.

We are confident that the large outdoor space at The Three Counties Showground is more than capable of holding a safe outdoor event again this summer”, says Event Manager, Vicky Panniers.

Attendees last year were pleasantly surprised by the space on offer and felt comfortable given the outside circumstances presented by Covid-19, the potential of SAGE is huge. We want to assure all our exhibtiors that SAGE will be a safe event that will allow them to showcase their expertise, products and services to an array of visitors”.

The Worcestershire location has been awarded the ‘We’re Good to Go’ charter mark by VisitEngland, the official tourist board for the region. Therefore, the event is recognised as one that upholds all necessary health and safety guidance to meet the Covid-19 advice set out by leading bodies such as the government and public health officials.

The industry standard mark acts as reassurance for site visitors, showing that adequate protocols are in place to ensure their safety. Processes such as reduced capacity, social distancing policies and increased sanitisation are just some of the ways that The Three Counties Showground has increased its practices in the wake of Covid-19. Confidence is brimming as The Three Counties Winter events teams have welcomed thousands of visitors over the last few months, which is excellent for events to come.

The early bird offer for exhibitors to book their stand at the event is nearing its close, ending on 31st January. The offer enables organisations to avail of a 10% discount on their stand.

To book a stand for your business, contact the SAGE now:, or by calling : +44 (0)1684580101 or visit

Organisers have also welcomed a partnership with Bio-Circle, environmental surface technology specialists, to run a Sustainable Solutions for Ground Care summit. This element of the event will feature a panel that will share their industry-leading advice to event attendees.

There is no doubt that this is an event not to be missed again this summer. To keep up to date with all SAGE’s latest updates, including panel announcements and new exhibitors; follow them on social media.

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