Promoting Play

The Association of Play Industries (API) has a new brand and website, reflecting its role as ‘the lead trade association for the UK play industry’. API member companies provide playgrounds, play equipment and safety surfacing.
API Chair, Mark Hardy, says: “The primary aims of the API remain the same. We work to promote good play space design and an understanding of play and risk. We ensure our members comply with standards and good practice and we provide a united voice for the play industry. Customers can trust our members to deliver the highest standards of service and customer care.
“We are also working hard to promote the benefits of outdoor play in a time when children are playing out less and have increasingly sedentary lifestyles. The API’s Nowhere2Play campaign revealed an alarming decline in playgrounds in England and has received unprecedented national coverage. The new brand will further strengthen our media presence as we continue to champion the benefits of play.”

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