The configurator on Volkswagen Commercial Vehicles’ website has been upgraded to feature the all-new Crafter. Using the configurator customers can build their perfect Crafter online before ordering it at a local Van Centre.
Supporting the customer click-by-click in choosing the right spec and options for their new vehicle, the online configurator provides a range of useful descriptions and pictures. Designed to reduce the time needed to purchase a vehicle it gives customers the capability to define their individual specification through their laptop or mobile phone and from the comfort of their own home.
Once a vehicle has been configured, the online tool generates a code which can be saved for future use or shared with friends and colleagues. The code can also be taken into a Van Centre where a sales person can immediately retrieve the vehicle spec and optional extras, meaning a seamless transition from the on- to off-line worlds.
Sarah Cox, (pictured )head of marketing at Volkswagen Commercial Vehicles, said: “Further enhancing the customer service and experience, this class-leading fully responsive online configurator is the perfect platform for customers to build and spec their new Crafter. All current models – including the new Amarok – are now available through the system, which offers a simple step-by-step guide for all customers in a streamlined, frictionless process.”
(See The Landscaper’s review of the new Amarok March p42)