Reesink UK expands as it has opened its third branch in Burwell, Cambridgeshire, continuing its focus on sales, servicing, training and parts for all brands with a locally-focused team.
The branch which serves Essex, Norfolk, Suffolk, Cambridgeshire, Northamptonshire and Leicestershire, joins Reesink Scotland and Reesink South East and opens up direct access to local turf machinery specialists in an extensive new area.
The brief for branch manager, Trevor Chard, was to set up a dealership that builds relationships on a local level, deals directly with customers and responds to specific customer needs for the area. Not only has that been achieved but surpassed, as he explains: “The pleasure of managing a branch is that the autonomy to make decisions in terms of what we stock, distribute and deliver is, to a degree, for us to determine based on the specific needs of customers in the area.”
Customers will be familiar with the brands Reesink UK distributes: Toro fine turf and groundscare machinery, STAR EV utility vehicles and golf buggies, Farmtrac tractors and TYM tractors which are all available through the branch. “These brands, in particular STAR EV, are doing very well in this area, but breaking it down even further customers are particularly interested in the sustainable options offered by each brand,” says Trevor.
“The all-electric Greensmaster eTriFlex 3370 riding greens mower, Workman GTX Lithium Ion utility vehicle and the Reelmaster 5010-H hybrid from Toro, and the FT25G all-electric compact tractor from Farmtrac for example.
“As a result, we’ve been able to fine-tune the range we offer our customers, we’ve taken on board new brands specific to what the market here is responding to and that’s proving to be a winning formula.”
The wide-spread interest in reducing CO2 emissions by businesses in the area led to Reesink Burwell widening its offering since opening to include Cramer, the biggest amperage available for battery-driven power tools, and Biocircle for sustainable cleaning of turfcare machinery.
Alongside the brands it offers its customers, a large part of the branch’s business is servicing maintenance contracts. The ReeAssure scheme has three plans available for machines and what particularly appeals to customers is that you can put certain machines on different plans.
Trevor continues: “This is a key part of the business – we have 77 ReeAssure Maintenance contracts of which 21 percent are Gold. As the customer puts individual machines on a plan and not necessarily the whole fleet, we have many customers with machines in all three plans. That takes some managing and it’s why we’ve staffed the division up with three really experienced mobile technicians. These guys can do everything from routine maintenance to scheduled servicing on mowers, sprayers, aerators, you name it. Our customers need to know that with their machines on plan with us, downtime becomes a thing of the past, especially with our parts distribution running as the head office’s does, on 24 hours delivery.”
Completing the offering available through the branch is training, with space on site to accommodate practical training in the workshops and forecourt and theory in meeting rooms. Trevors explains: “Again, we have the autonomy to produce and provide training specific to what our customers want and need, stepping away from the general plans available through head office. We can design our own packages, making training even easier for customers.”
What is next for the branch, which thanks to remodelling an office in COVID restricted times, is a little later than planned? Trevor says: “We just want people to know we’re here. That through us they can get access to the best international brands available on the UK market, but with the benefit of working with local turf machinery specialists. We’re independent, we don’t funnel into a system, we can respond instantly to local market changes and design our business to offer the right products for the local industry as it moves forward in new directions.”
Image caption: The team at Reesink UK’s newest branch in Burwell.