Isuzu sales: now 16.3% share of the UK pick-up market

Isuzu’s sales grew at double the rate of the overall pick-up market (33.7% versus 15%), ensuring the brand finished the year third overall in terms of total sales and number one in the retail sector. As a result, Isuzu achieved a best-ever 16.3% share of the UK pick-up market. The UK operation also retained its spot at the top of the sales league table among Isuzu’s European sales territories. The widest range of body styles available on the market – single, extended and double cab – as well as the largest choice of automatic transmissions, has provided the platform for the Isuzu D-Max to establish itself as a firm favourite since its launch in the summer of 2012. Sales growth was helped by the expansion of the model range including the recently-launched Yukon extended cab and the special edition Isuzu D-Max Blade, a high spec edition aimed at the lifestyle buyer introduced in May 2014, and where sales far exceeded initial expectations. William Brown, General Manager at Isuzu UK commented: “This is a fabulous result for us and exceeded the plans we had in January and our revised targets that we set in June. Throughout the year, we consistently ranked number one for sales to retail buyers in the UK, underlining the appeal of the D-Max’s core strengths of rugged off-road ability paired with car-like refinement. With further enhancements and new models to be introduced to the range in 2015, we’re confident we can break more records again this year.” In 2014, the Isuzu D-Max was named Fleet Van’s ‘Pick-Up Truck of the Year’, as well as ‘Pick-Up of the Year’ by for the second consecutive year. Every new D-Max sold in the UK is backed by the company’s pioneering, five-year / 125,000-mile warranty.
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