Sam Mitcham, Glee event manager told The Landsacaper “The new features outlined for Glee 2010 are sure to add value for exhibitors and visitors alike. Whether looking for in depth, industry facing information or simply want to rethink your merchandising techniques, there will be something for everyone. I’m really looking forward to seeing everything in situ at the show and hope people enjoy them as much as we have planning them!”
Garden Angels
Glee’s very own Dragons Den-inspired showcase, the Garden Angels will see six business thinkers put forward their pitch for their product and business case. Taking place in two, one hour sessions on Monday and Tuesday, the Garden Angels will be made up of a panel of industry leaders, led by Gardenforum.co.uk’s George Bullivant.
‘Off the shelf’
Glee’s new ‘Off the Shelf’ feature draws on the show’s key theme of retail inspiration. Taking products that are notoriously difficult to merchandise, the Glee team will build a series of displays throughout the show to demonstrate how effective outside-the-box thinking can be. Alongside each creative display will be an example of the standard display for each product, helping to illustrate the difference some fresh thinking can make.
Innovators Zone
Following its inaugural launch in 2009, the Glee Innovators Zone is back and even bigger in 2010. The Innovators Zone is designed to provide an at-a-glance chance to source innovative products from entrepreneurs and small-scale manufacturers who are taking their first steps into the market, or making their debut at Glee. (Alastair Bowden on 0207 728 4297 or email alastair.bowden@emap.com)
The Hothouse
Glee’s popular seminar theatre returns and is even more interactive than ever. A rich resource inspiration at Glee, The Hothouse will feature key industry figures such as international retail guru John Stanley and The Gardenworks team.
Glee New Products
Hundreds of new products are set to launch at Glee this year. To make navigating them that bit easier, they will once again be collected in the Glee New Products areas. The two dedicated stands for garden and pets and aquatics will provide buyers with a whistle-stop tour of the newest innovations on the market. The products featured will also be entered into Glee’s New Product awards, where industry experts will select the next big thing across a range of categories.
Online registration for Glee (20-22 September, NEC Birmingham) is now live, enabling buyers and retailers to get online and book their free ticket to the leading showcase for the garden and leisure industry. Register online today to save yourself £20 and receive free parking and show catalogue. For more information visit www.gleebirmingham.com