Incentive-driven Sales Campaigns Go Live

The British Association of Landscape Industries (BALI) has launched two new sales campaigns, one targeting the British public and the second focused on trade.
The public campaign, in association with Headline Sponsor and BALI Registered Affiliate member Gabriel Ash, focuses on promoting a ‘transforming spaces and creating new places’ theme, aimed squarely at the domestic market, designed to specifically raise awareness of the BALI brand to an ABC profile audience who might be looking for local landscapers, garden designers and suppliers in their area.
The campaign will run until 31 March 2018, and will consist of offline and online adverts, including social and video, with chances to win Amazon vouchers.
Di Limam, Managing Director of Gabriel Ash, commented on the campaign: “Gabriel Ash are delighted to be working alongside BALI on their public sales campaign. As a direct selling organisation, it provides the perfect opportunity for us to promote our award-winning RHS endorsed products to over 1 million potential customers.”
View the campaign at:
BALI’s second campaign, in association with Headline Sponsor and BALI Registered Affiliate member Westminster Stone, centres around the promotion of the Association’s extensive membership benefit services, and has been developed to help increase the number of new members joining the association in this membership year, up to the end of March 2018.
BALI is offering one organisation or individual the chance to win a £1,000 holiday voucher towards their next overseas trip, for any new member who joins between 1 November 2017 and 31 March 2018.
John Clifford, Managing Director of Westminster Stone, commented: “We are proud to sponsor BALI’s trade campaign, as importers, manufacturers and retailers of the most innovative paving and flooring ranges in the UK, this is an opportunity to offer BALI members our extensive product ranges plus an array of benefits under our Approved Contractor scheme.”
View the trade campaign, including terms of the competition at:

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