Staff at Vitax’s Coalville headquarters got behind the Breast Cancer charity’s ‘Dare To Wear It Pink 2008’ campaign recently, wearing pink to work for the day and eating pink cakes in the office.
“We all donated £2 to wear pink or £5 if we didn’t (which included most of the men) and paid £1 for a pink cake,” says Marketing Assistant Ana Rawling, pictured fourth from left on the front row. “We had a lot of fun and raised over £100.”
The ‘Dare To Wear It Pink’ initiative is an annual event, which Vitax has been supporting for several years.