Emak is upgrading its UK marketing of the Efco and Bertollini branded products with the appointment of Laura Rafferty as their new Marketing Manager.
Laura joins the Burntwood, Staffordshire based organisation with a brief to increase brand awareness and the company profile in the powered garden and professional machinery sector.
In particular, she will focus on the 300 strong dealer network, promoting sales strategies and increasing marketing initiatives with a view to further increasing sales and awareness of the brands.
Laura told The Landscaper, “I am looking forward to the challenge of growing the Efco and Bertollini brands. In particular I feel by focussing on the dealers we have the opportunity to promote the products first hand.”
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