The Flowers & Plants Association showcased a chorus line of red poinsettia plants at popular national show, London’s Country Living Christmas Fair
The show attracted 10,000 visitors over the five days of the show, and an additional 70,000 visitors to the website. The visitors, eager to get inspiration for Christmas, are mainly ABC1 women, the main demographic for cut flower and plant buying. As well as promoting the poinsettia plants at the show, the F&PA logo was placed on all show sponsorship, and poinsettias were featured on the Country Living Fair website.
Pinetops Nurseries, UK grower of lilies, poinsettias and hellebores, supplied 120 large poinsettias from their Hampshire nursery.
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