Purple Ash Media, the powerhouse team behind GroundsFest, is proud to announce the acquisition of The Landscaper magazine.
This strategic move brings together the UK’s most dynamic live grounds maintenance event and one of the industry’s leading trade publications, creating a unified, year-round platform for the landscaping sector.
The acquisition includes The Landscaper’s full portfolio: its print publication, digital platforms, social media channels, and its extensive 25-year industry archive.
For over a quarter of a century, the magazine has been a staple for professionals across the UK. Under Purple Ash Media’s stewardship, the title will receive substantial investment to ensure it remains the industry’s most influential voice for the next 25 years and beyond.
Investing in the Future: What’s New?
Purple Ash Media isn’t just maintaining the status quo; they are supercharging the publication’s reach and capabilities. Key investments include:
- Supercharged Circulation: By merging the networks of GroundsFest and the Landscaper, the print and digital distribution will significantly widen, reaching the most influential buyers and decision-makers in the sector.
- Video-First Strategy: For the first time, The Landscaper will offer professional video production and distribution. From product showcases to “day-in-the-life” features, brands can now tell their stories through high-quality motion content.
- Influencer Integration: The magazine will bridge the gap between traditional media and social trends by bringing the industry’s biggest social media voices into the fold, providing authentic, high-engagement touchpoints.
A 360-Degree Vision
The synergy between the live, hands-on experience of GroundsFest and the editorial authority of The Landscaper marks an exciting evolution for the trade. Advertisers and partners will now benefit from a seamless integration of live events and digital/print media, ensuring their message resonates across every possible channel.
“We are thrilled to officially welcome The Landscaper to the Purple Ash Media family,” commented Christopher Bassett, Director of Purple Ash Media. “By bringing this iconic title under the same roof as GroundsFest, we are creating a powerful, 360-degree marketing solution. Whether it’s physical demo plots at the show or digital feeds in the palms of thousands of landscapers, we can now connect brands with customers more effectively than ever before.”