Top 100 Innovative digital business

Landscape Supplier Green-tech has been announced as a Yorkshire city’s Top 100 digital tech adopters, in the 2021 Digital Enterprise Top 100.

The Top 100 seeks out and recognises one hundred of the most digitally transformational, resilient, and innovative businesses in the Leeds City region.

Launched in October 2016, Digital Enterprise helps small and medium sized enterprises (SME) across the region to improve their performance by investing in appropriate digital technologies and expertise. This highly successful programme has provided funding, networking and training to more than 2,000 businesses since its inception.

The programme is partly funded by the European Union (European Regional Development Fund 2014-20), the Leeds City Region Local Enterprise Partnership (LEP) and nine of the local authorities that make up the Leeds City Region.

Green-tech applied and was awarded a £10,000 grant from Digital Enterprise, which they used to help implement SmartFreight; a system which enabled Green-tech to provide a shipping solution that offers transparency, accountability, and efficiency. Integrating with SmartFreight has provided their customers with a choice of courier options and gives full visibility – updates on dispatch, transit and arrivals. Customers simply log into an online portal to view details and updates of deliveries. The SmartFreight system has significantly streamlined Green-tech’s internal administrative processes.

The investment has already returned an improved service to customers. As well as providing instant, accurate and quantifiable information on deliveries, it also provides delivery options from 24hr, 48hr and environmentally friendly deliveries.

Dan Burton, Green-tech’s Online Manager comments, “It was a huge surprise to hear that we had made it into the 2021 Digital Enterprise TOP 100. We have been investing heavily in technology across the business over the last 5 years; from our web presence to our warehouse and distribution systems.  It has very much been a key business objective and it is really paying off.  We have seen our turnover hit £20million for the first time in our trading history and this is due in part to the technological advances we have made.”

Kate Humes, Marketing Director adds, “For over 27 years Green-tech has operated in the landscape industry, using traditional methods of customer communication, including a 25-strong telesales team.  More recently we have recognised that times are changing, our customers are busier than ever, and they require access to information at their fingertips and at all times of the day. As a business we really are taking leaps into digitally transforming the business by supporting our sales team function with online data that can be accessed by all customers. We are very much moving from old school to leading edge within our industry.  It really is a case of coming of age and it is fantastic to be identified as one of the Digital Enterprise’s Top 100 Tech Adopters.’’

View the Digital Enterprise TOP 100 Special Report on their website at www.DE100.co.uk

Picture Caption: Dan Burton and Kate Hulmes part of the Green-tech team.