Fusion Media (Europe) Limited has announced a new strategic partnership with the Institute of Groundsmanship (IOG) that will include working together on a variety of PR and digital media projects for IOG SALTEX – the UK’s largest groundscare exhibition.
It is a timely appointment with the exciting venue change announcement of SALTEX to the NEC Birmingham. The new venue will allow SALTEX to attract a wider range of both exhibitors and visitors, and with the 2015 event also marking SALTEX’s 70th anniversary of the show, the Fusion Media team are relishing the opportunity of working with such a well-respected and established event:
“We are absolutely delighted and very proud to be working in partnership with the IOG and Brintex Events – organisers of SALTEX, especially at such an exciting and historic period for the show,” says Fusion Media’s managing director Christopher Bassett. “The move to the NEC signifies a bright future for everyone involved and is testament to the IOG’s commitment to the industry.”
The agency will work with the IOG’s in-house team, Wildish communications, who retain the IOG corporate account, as well as Brintex.
IOG’s Geoff Webb says “At such an important time for SALTEX it is essential that we have the correct team on-board. We were looking for a company who could take our PR approach to the next level and after so many recommendations, along with an excellent presentation we decided to appoint Fusion Media. They are an incredibly forward-thinking agency and we were suitably impressed with their market knowledge and future plans which will continue to invigorate and engage, ensuring the move to the NEC is a success.”
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