Over the past few months, Glee has undertaken one of the biggest research projects that the show has ever seen. The aim of the project was to collect buyer and supplier feedback to help Glee further evolve.
With over 1,000 visitors interviewed during the 2011 show, as well as feedback from focus groups and extensive telephone interviews, the research has highlighted a number of key areas that together can further enhance the show’s offering for 2012 and beyond.
Visitors and exhibitors who gave their feedback were keen for Glee to strengthen its position as the key ‘garden retailer’ show, focusing on its core sectors – Garden Care, Landscaping and Garden Design.
The research has helped to establish a clear plan of action confirmed Nick Davison, Glee show director: “The research we have undertaken over the last few months has provided us with exactly what we need to develop Glee in 2012. The great news was that many of the findings echoed aspects that Glee has already addressed – but it also showed the need to hone and strengthen key areas; in turn developing a show that is both focussed and relevant. “
“We’ve broken these key areas down into these three themes, helping us to really get to the heart of what Glee means as a show.
The Glee Trend Tunnel
This new area will provide a hub for future trends, colours, customer insight, design and merchandising techniques from across the garden and leisure industries. Collated into one space, visitors to the area will be able to draw inspiration from a range of mediums including mood boards, case studies and product displays.
The Glee Shop Window.
Chosen by a cross section of industry experts and retailers, ranging from independents, multiples, sheds & department stores, the Shop Window will feature the pick of the latest products and innovative ideas from across Glee’s many sectors. Showcased in one central display at the heart of Glee, the Shop Window is set to be a must-see part of the show for anyone wanting to get ahead of the competition by sourcing those future ‘must have’ products.
Glee Guided Tours
This year at Glee, small scale retailers will be offered an opportunity to gain useful insight and gather information from industry consultants as part of the show’s newly launched Guided Tours. Nick Davison, explains: “ The Glee Guided Tours will offer an unique opportunity for smaller retailers to meet with experienced industry consultants to gather advice on what to look for, how to walk the show and also top tips on finding the ‘next big thing’.
www.gleebirmingham.com
Tel 0207 728 4262.