The latest data from The Horticultural Trades Association (HTA) Garden Industry Monitor (GIM) report provides a comprehensive overview of what consumers spent their money on within the garden industry in 2007.
The following summary provides some examples of products that have experienced an increase in sales during 2007 (in terms of percentage value compared to 2006 figures) along with those that have seen a reduction in sales.
Metal garden furniture – up 66%
Rhododendrons & azaleas – up 46%
Fruit trees and plants – up 43%
Climbers – up 17%
Heathers – up15%
Seeds of edible plants – up 13%
Fencing, trellises and gates – up 13%
Growing media – up 12%
Herbs – up 6%
Garden heaters – down by 57%
Garden Ornaments – down 36%
Wooden garden furniture – down 32%
Hand and power tools – down 27%
Plastic garden furniture – down 26%
Outdoor ferns and ornamental grasses – down 23%
Decking – down 7%
The HTA’s Garden Industry Monitor is the most authoritative reporting mechanism on the total gardening market. The GIM Annual Report provides a comprehensive summary of retail expenditure on the garden for the calendar year. In addition the HTA produces monthly reports through GIM Update, the monthly newsletter that keeps the industry right up to date with the very latest market information.
Tel: +44 (0)118 930 3132 www.the-hta.org.uk