TIMco has launched a new hardware range under the brand TAURUS. The new range is TIMco’s first venture into fence and gate hardware, and includes hinges, gate catches, bolts, hasps, staples, chains and fence accessories.
TAURUS packaging options include bulk and bags, with new labelling and clear product information, including the corrosion rating and fitting instructions for the end user.
TIMco has strategised and developed the merchandising around the new range with bespoke TAURUS stands for merchants, which are branded to assist the end user with product selection.
The range and merchandising stands have been put together by Paul White, Ironmongery Products Manager at TIMco, who comments: “We’ve taken a lot of time and consideration over the launch of our new TAURUS range to ensure that the merchandising reflects the quality of the products within this range and is clearly identifiable to the end user in stores. We are ecstatic with the quality of the final products and branded merchandising stands.”
A brand-new TAURUS brochure also accompanies the new TAURUS range, suitable for merchant buyers to assist with the selection process to offer in store, and is also available for end users to take away from TIMco stockists.
Simon Midwood, Managing Director of TIMco comments: “TAURUS is a natural extension to our existing ranges and allows us to branch into new areas and provide customers with an enhanced product offering. We’re thrilled with the final products and innovative packaging and initial feedback from our customers has been extremely positive.”