Targeted and Personalised

Woodlodge, supplier of garden pots, horticulture products and gardenware, is introducing a new point-of-sale (POS) printing service. To entice customers in-store, Woodlodge offers in-house printing service to create eye-catching POS across all its ranges, which include Heritage Garden, Feather, Chelsea Terrace, Vintage and Rustic Garden. Retailers can use this service to print targeted and personalised content that will convey Woodlodge’s brand personality and engage with customers. The print room creates banners, bench tape and promotional material for each range, and changes each season to keep artwork and themes refreshed. POS can be printed to any size and specification.
Also available is effective benching and display stand solutions, made on-site. Built to order, the timber stands help develop a strong focal point in the plant area and create retail theatre in store. POS around the benches, on the pot label or packaging plays an important part in enabling purchase. These are printed exclusively for the store by Woodlodge, enabling effortless integration with EPOS systems.
Additionally, Woodlodge’s team of expert merchandisers works closely with garden-centre staff, helping them decide how the products can be best displayed, as well as providing the stands, refreshing the POS and cleansing the stock. Centres that have worked with Woodlodge’s merchandisers on a regular basis have seen instant results with stylish, attractive displays that hold a shoppers’ interest, while turnover has also increased as Woodlodge’s product ranges has been displayed to their full potential.
Last January, Woodlodge won the prestigious accolade of Supplier of the Year, voted for by members of the Garden Centre Association.
New ranges for 2018 include Woodlodge’s include Feather, a collection of lightweight pots made of recycled plastic and painted different colourful glazes; Driftwood, new shapes and colours in the Heritage Garden range, as well as the launch of charity pots for Greenfingers and Marie Curie.
Woodlodge Managing Director, Michael Wooldridge said: “We understand that our stockists want a service that is reliable, available and delivered on time. We introduced our national merchandising team and POS printing as part of this to help retailers maximise their sales of Woodlodge products. We encourage them to take advantage of these support services to create great looking sales areas in their stores and generate revenue as we enter the peak season.”

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