Cycling safety

Colourful directional figures made of MEDITE TRICOYA EXTREME now point out a safe route to school for children in Billund, Denmark.
The figures are part of a wider health initiative in the municipality that hopes to make children more active.
As part of the initiative, the Billund area is looking to make it safer to cycle to school. The beginning of this process involved the planning department harnessing the creativity of 200 children from three schools in Billund who submitted 75 ideas to improve the current cycling routes.
“It has been an amazing journey to get to this point”, says Susanne Borgvardt Jensen, team leader at Park & Road, Billund Municipality, “We believe that the children have a key role to play in how we design our new cities and bring with them a unique insight into how we can improve, especially when it comes to something as important as protecting their safety.”                                                                        

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