Toro sole UK distributor Reesink UK has again recognised its outstanding dealer network with the 2024 Aftermarket Dealer Awards, celebrating exceptional standards in customer support, service, skills, and parts.
“Dealers are often the first and most regular point of contact for customers, so their service reflects directly on us as a distributor,” says Alastair Black, Reesink UK technical support and training manager.
“The Awards highlight the importance of that role and recognise the hard work, commitment and customer-first mentality that keeps our standards high across the UK.”
The awards cover five categories: Excellence in Service, Parts and Skills, overall Aftermarket Dealer of Excellence and Improved Performance recognitions.

Scotland double win
Reesink Scotland took home gold for both Aftermarket Dealer of Excellence and Excellence in Skills. “These awards reflect all the changes and hard work done by the whole service team in Scotland over the last year,” said branch manager Mike Turnbull.
“We have set out to implement several changes to elevate the standards of the aftersales service for customers at our Livingston branch, which has helped reduce downtime and running costs on their Toro equipment and improve the overall customer experience.”

Excellence in Parts
The Excellence in Parts gold award went to the Ted Hopkins dealership – aftersales manager Robert Skipp commenting: “This is a fantastic recognition of the whole team’s dedication to delivering the highest standard of service and support. It reflects our proactive approach to ensuring customers receive the parts they need, when they need them and our commitment to supporting the wider industry with the reliability and expertise of the Toro brand.”
Reesink East Anglia confirmed its outstanding support capabilities by lifting Excellence in Service gold, while Keys Brothers from Northern Ireland were named the 2024 Improved Performance winner.

The award “honours the hard work and commitment from everyone at Keys Brothers”, said company director Andy Keys, as well as our focus on building strong relationships with customers, always striving to provide the best service and support and continuing to contribute positively to the wider industry.”
The same dealer also secured silver for Excellence in Parts, while Cheshire Turf Machinery struck silver for Aftermarket Dealer of Excellence and Excellence in Service. The Silver Award for Excellence in Skills went to Reesink South East.

Master Service Technician Awards
Another way Reesink helps raise the level of excellence and expertise in the industry is through its wide offering of training programmes. Special recognition goes to Darrell Richards from Reesink South East and Norann Chambers from Ted Hopkins, who recently completed the Master Service Technician Award (MST).
By completing Reesink’s MST programme – developed with Toro’s factory experts – both technicians have proven their expertise in the latest hybrid and electric technology, as well as their ability to stay at the forefront of new product developments, warranty processes and best practice service techniques.
Their success ensures their dealerships can continue to offer customers the highest level of service, keeping fleets running efficiently and helping turf professionals optimise their Toro machinery.
www.reesinkturfcare.co.uk

Captions: Darrell Richards from Reesink Southeast and Norann Chambers from Ted Hopkins, Reesink’s latest Master Service Technicians