The fourth edition of the International Green Expo (21-23 February 2018) attracted 655 exhibitors, 17,300 registered participants over three days at Fiera Milano Rho-Pero.The companies from Lombardy were most numerous, followed by those from Veneto, The Netherlands, Tuscany, Sicily, Puglia, Emilia Romagna, Piedmont and Denmark.Foreign exhibitors represented 20% of the total, and the 150 buyer delegations came from 50 countries.
Myplant & Garden has been rich and varied on all of the 45,000 sqm of exhibiting surface. The eight macro-sectors (pots and professional containers, garden care, machinery, decoration,flowers, nurseries, services, landscape and materials) created a mosaic of exceptional variety that met visitors’ favour.
“Before the opening of the show we felt the responsibility to have become the reference in Italy for the industry. After this edition we have the knowledge that Myplant is a great driving force for the whole sector. It is the climax of a movement that is surrounded by companies, associations, consortiums, operators, academics, journalists and analysts who ask for advice, who give advice, who follow, encourage and drive on. During the fair days, somebody wrote on a newspaper that ‘by ourselves we are lost, and Myplant is a world of friends’. Because at the International Green Expo you don’t see just a meaningful moment for the industry, you also see a window of values.”
Fifty meetings focused on the most important and current themes for the industry, and the ‘bonus verde’ seminar sold out. The outdoor area offered demonstrations with machinery.
“The next edition will take place from 20 to 22 February 2019. Until the end of April, we will be busy on two fronts: on the one hand there will be the rebooking phase open to our exhibitors, and on the other Myplant will be present at the Fuorisalone del Mobile (17-22 April) with the event DOT – Design Outdoor Taste. We will transform piazza San Marco, in the heart of the Brera District, into a lively and fashionable urban jungle made of vegetation and outdoor furniture, with the cooperation of big brands, artists, and creative people.”