During 44 years as the go-to event for the garden retail industry, Glee (10-12 September, NEC Birmingham) has undergone many changes. Reflective of the need to keep retail environments fresh and interesting, the 2018 event will be updated to a vibrant and revitalised Glee exhibition, with a new location, refreshed floorplan and additional features and innovative content.
Matthew Mein, Glee’s Event Director, said: “Glee 2018 is all about arming retailers and suppliers with the tools, inspiration and knowledge to grow their businesses. This year we have curated a show that builds on the success of previous years but takes it to the next level. This means everything from a new floorplan that will help retailers to walk the show differently, sourcing new suppliers and exciting new products along the way, to a much more in-depth programme of content that will help cut through the noise regarding latest consumer trends, merchandising techniques and the future of garden retailing. The event is all about bringing together the most influential figures and brands from across the garden and outdoor leisure industry and providing them with a platform to network and find ways to grow together. In doing so we believe this will help to futureproof their businesses in this ever changing and demanding retail environment.”
Matthew added: “The market which Glee represents is constantly changing, which means Glee also has to change in order to better facilitate the needs and wants of all those in the supply chain, from supplier to retailer. The 2018 show is in great shape, and we are confident that Glee’s combined offering will arm all those that visit, and also all those that exhibit, with the tools, knowledge and inspiration they need to develop their offering in the year ahead, once again keeping garden retailing ahead of the curve. We’re excited for the market to see Glee 2018 in all its glory and look forward to welcoming everyone to the show come September.”