The People’s Car…………33 million visitors 119,000 ideas

With 33 million visitors to the website and more than 119,000 ideas submitted, the ‘People’s Car Project’ (PCP) launched in China 11 months ago has far exceeded all expectations. Three of the vehicle and technology concepts created by users of an online platform and further developed by Volkswagen are currently on show at Auto China 2012:
These concepts are the Hover Car, the Music Car and the Smart Key.
With the Hover Car, an environmentally-friendly two-seater city car which hovers just above the ground, Volkswagen is presenting the study of a zero-emissions vehicle that could in future travel along electromagnetic road networks. ‘The creative ideas from the ‘People’s Car Project’ give us a valuable insight into the wishes of Chinese drivers,’ Simon Loasby, Head of Design at Volkswagen Group China, said. ‘The trend is towards safe cars that can easily navigate overcrowded roads and have a personal, emotional and exciting design.’
The ‘Music Car’ expresses the wish of many Chinese for individual automotive design. Equipped with organic light emitting diodes, the exterior colour of the vehicle changes with the driver’s choice of music. More than ever, the car thus becomes a means of self-expression and a fashion statement for young drivers.
The ‘Smart Key’, also developed under the PCP and currently on show in Beijing, takes up the trend towards the stronger integration of online technologies in vehicles: the slim nine millimetre key has a high-resolution touchscreen which keeps the driver up to date on the fuel situation, climate conditions and the car’s security via the 3G network. The driver can also monitor the vehicle from a bird’s eye perspective through realtime satellite transmission.
‘The ‘People’s Car Project’ in China marks the beginning of a new era in automobile design’, Luca de Meo, Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars brand, commented. ‘We are no longer just building cars for, but also with customers and at the same time initiating a national dialog which gives us a deep insight into the design preferences, needs and requirements of Chinese customers,’ de Meo said.

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