Land Rover registered just over 42,000 new vehicles in the UK in 2010 compared to around 33,000 in 2009 – representing a 28% increase in sales over the previous year.
Sales increased across all models with Freelander up 37%, Range Rover up 29%, Discovery up 27%, Range Rover Sport up 23% and Defender up 11%.
The Freelander 2 led the increase in sales with new registrations up nearly 40% on the previous year. Many customers opted for the Freelander 2 TD4_e; the brand’s most fuel efficient vehicle, which uses Land Rover’s Intelligent Stop Start technology to increase fuel economy and reduce CO2 by up to 20% in urban traffic.
Range Rover also performed exceptionally well with 4,069 new registrations in 2010 compared to 3,152 in 2009 (up 29%). The marque’s flagship model received a new TDV8 engine at 11 Model Year, which sees fuel consumption improve by nearly 20% compared to the outgoing engine.
Land Rover UK managing director, Colin Green told The Landscaper "Increasingly, customers are looking at the bigger picture and considering the overall cost of car ownership before making a purchase decision. Improved fuel economy, combined with excellent residual values, has helped grow Land Rover sales and increase the brand’s share of the UK 4×4 market."
Land Rover launches the new 2011 Defender X-Tech Limited Edition at Brussels Motorshow.
The Defender X-Tech offers raw and edgy style, with the class-leading all-terrain capability you would expect of this motoring icon.
The exterior is available in Zermatt Silver, enhanced by a contrasting Santorini Black finish to the roof and wheel arches. And, for the first time, this Defender is fitted with unique gloss black 16 inch Saw Tooth alloy wheels, to create a sense of raw utilitarianism.
The interior is available in Ebony and the seats offer the addition of leather side bolsters, for a more refined finish.
The Defender X-Tech is available in the 90 Hard Top Commercial derivative, with the full range of accessories also available to enhance capability and individuality.
Powered by the 2.4 litre common-rail diesel engine, this Defender boasts fuel efficiency and performance with 360Nm torque for effortless towing and enhanced on-road performance.
The Defender X-Tech Limited Edition will go on sale from March 2011 starting at £24,995