Land Rover has announced its support of the British & Irish Lions in a deal that will see the iconic 4×4 manufacturer installed as the ‘Official Vehicle of the British & Irish Lions 2009’ for their eagerly anticipated summer Tour of South Africa.
Through the agreement, the British & Irish Lions will benefit from the provision of a fleet of Land Rover’s supremely capable Discovery 3 vehicles for use during the UK-based preparations and throughout the two months of the Tour in South Africa. The vehicles will provide an essential role transporting the players, support staff and kit in comfort.
‘We are extremely pleased to be supporting the team yet again throughout this exciting tour both in the UK and in South Africa,’ says Phil Popham, Land Rover managing director. ‘Our commitment to rugby now covers all levels of the game, from supporting the elite of the British & Irish Lions team to the young players of the future. There is a natural synergy with the sport that reflects our brand’s ‘Go Beyond’ spirit. We wish the team the best of luck in South Africa and hope that they come back victorious.’
http://www.landrover.co.uk/gb/en/go-beyond/overview/experience.htm