The use of the internet and the environmental attitudes of consumers, and specifically gardeners, are the subject of two new Garden Industry Monitor (GIM) Special Reports recently published by the Horticultural Trades Association (HTA).
With 76% of the adult population in Britain saying that they have access to the internet the ‘Gardeners Online’ report looks in detail at internet use amongst gardeners. The report shows that the growth in use of the internet by very keen gardeners now stands at 74% which almost matches the national average.
Eight out of ten gardeners use the internet to get information about hobbies and interests and around seven out of ten use it to get information about products and services. Over the last three years there has been a substantial increase in the role of the internet as a source of inspiration and ideas for the garden with 27% indicating that they now use the web for this purpose.
Tel: +44 (0)118 930 3132
The HTA – www.the-hta.org.uk
Gift Vouchers – www.thevouchergarden.co.uk
APL – www.landscaper.org.uk
PlantforLife – www.plantforlife.info
‘Gardeners Online’ and ‘Green Gardening’ are available to purchase via the HTA website www.the-hta.org.uk They are each priced at £195 plus VAT for members (£395 plus VAT for non-members) for electronic copies with an additional £25 charge for printed and bound copies.