As sales of outdoor entertainment and living products continue to increase, the Glee exhibition (10-13 September, at NEC Birmingham) will include new suppliers and the latest information to help maximise growth in this sector.
HTA (Horticultural Trades Association) research1 found the overall outdoor living market is worth an estimated £1 billion, with outdoor furniture sales at £698 million and BBQ at £297 million in 2016. Outdoor furniture, BBQs, and lifestyle products such as hot tubs, swimming pools, lighting and conservatories account for 23% of the garden retail sales market2.
The garden industry is currently worth an estimated £5.7 billion, and Mintel expects this to increase by 22% to £7 billion in 20213, partly due to the trend of using the garden for leisure and entertaining, and outdoor living. Re-wilding has been highlighted as a key trend at Glee – as 85% of people live in an urban environment, it means that relaxing and connecting with nature is now important in everyday lives.
At Glee, companies such as La Hacienda, Muztag, Weber, Kadai Firebowls, Besp-Oak Furniture, Fallen Fruits, Smart Garden Products, Keter, Zest 4 Leisure, Deco-Pak and Woodlodge will be available to talk with retailers and advise on making the most of the outdoor entertaining trend.
Matthew Mein, Glee Event Director, said: “With Glee now 85% full, there never has been a better time to visit the show to gain ideas and source new products for next year. The show will offer buyers a terrific opportunity to see all that’s new in the world of outdoor living and give manufacturers the chance to present their furniture, lighting, barbecues and other products that encompass the al-fresco and outdoor entertaining trends. By visiting Glee in September, buyers can have far more influence over the ranges of outdoor products that will be stocked in garden centres for the following season.”
1 HTA Garden Retail Market Analysis 2017
2 GCA Barometer of Trade Report 2017
3 Mintel Garden Product Retailing – UK – May 2017