International Pick-up Award

Volkswagen Commercial Vehicles’ Amarok has won the ‘International Pick-up Award 2018’.
“We are very grateful to have received the IPUA 2018 and feel honoured by the decision of the international expert jury,” said Dr Eckhard Scholz, Chairman of the Brand Board of Management of Volkswagen Commercial Vehicles, at the presentation in Lyon.
The jury rated the Amarok as the epitome of ‘work hard, play hard’, a core element of the pick-up segment, and described the Amarok as a ‘top pedigree workhorse’. The clear design, the fantastic feel and the finish, in short the workmanship, were specifically cited by the jury as being key factors in their decision. The size of the double cab with room for five people, the benchmark in the segment, also impressed with its modern design. The ergoComfort seats for driver and front-seat passenger also won over the jury, which highlighted the unique eight-speed automatic transmission and broad V6 engine specification in the segment.
The jury members were particularly taken by the on- and off-road capabilities of the V6 Amarok, adding: ‘Performance is not a challenge for the Volkswagen Amarok V6. Its wide selection of 3-litre TDI engines, which range from 120 to 190 kW, fulfils the power and torque desires of all customer groups.’
The International Pick-up Award IPUA is awarded only every two or three years by a selection of the IVotY (International Van of the Year) jury members.