The Lechuza brand has been available on the European market since 2000 and to date, one in every three planters in German offices is a Lechuza
The company hopes to replicate this success in the UK, where Lechuza planters can already be seen in hotel lobbies, airports and workplaces. The launch will be supported by an extensive marketing campaign including advertising and PR.
The pots, which are widely used by professional landscapers and green fingered consumers, are famed for their sub-irrigation system, which provides plants with the exact amount of water they need for optimum growth for up to 12 weeks.
The Lechuza sub-irrigation system includes an easy to read water level indicator, water supply shaft for easy fertilising and watering, and separator with ‘pon’ layer, which ensures just the right amount of water reaches the plants. When outdoors, the removable drainage plugs prevent excess rainwater from damaging plants.
The wide choice of sizes and styles available makes Lechuza ideal for any type of planting, whether growing herbs or fruit, showcasing flowers or creating a larger focus point, with options for hanging baskets and windowsill planters.
Each Lechuza plant pot is made from 100% recyclable plastic, meaning they are lightweight and, unlike materials such as terracotta, are both frost and shatter proof. The range also offers two styles of plant liners that allow easy transfer for repotting.
There are three main styles available:
Cottage
• Wicker style finish
• 11 colours available including mocha, granite, yellow, white, black, purple
• 7 styles including Nido hanging baskets, Balaconera for window sills, three sectioned Trio and cylindrical Cilindro
• Sizes from 18cm to 75cm in height with a wide variety of base widths
Premium
• High gloss finish
• 9 colours available including white, grey, black, purple, red, yellow
• 12 styles available including table planter Delta, square Cubico and rounded Classico
• Sizes range from 25cm to over 1m in height with a variety of base widths
Trend
• Matte finish
• 4 colours available including white, nutmeg, purple and slate
• 2 styles available include rounded Classico, and square Cubico
• Sizes range from 18cm in height to over 75cm with a variety of base widths
Jamie Dickinson from Lechuza commented: “Plants make a huge difference to the environment around us, but not everyone has the time to look after them or a big budget for expensive solutions. We noticed this gap in the market and used our experience and expertise working with plastic to address this. Lechuza planters harness the latest technology to provide self watering planters of a high quality, for indoor and outdoor use. With RRPs starting from less than £10, the range also suits all budgets.”
TEl 01268 548111.
www.lechuza.co.uk