Cost-effective Urban Colour

Euroflor urban flowers are a cost-effective way to add long-lasting colourful flower displays to a host of local council areas up and down the country.
In London, for example, the flowers played a key role in Islington Council’s winning (Gold Medal) entry into last year’s London in Bloom competition, while for Stockton-on-Tees Borough Council the Euroflor mixes “provided expansive banks of colour that lasted much longer than bedding plants and were so much more cost-effective”, according to Head Ranger Dave Askey.
Supplied by Rigby Taylor, the company at the forefront of supplying innovative products for the amenity market, the Euroflor seeds were deemed a vital part of Islington Council’s London in Bloom entry.
“The Islington in Bloom campaign launch in April 2017 helped publicise the event to get everyone involved in making the borough as bright and beautiful as possible,” says Sarah Warland, Islington Council’s Parks Performance and Systems Manager, Greenspace and Leisure.
“One way we achieved this was by giving away free goody bags (at the launch and other events) which included some fantastic packets of Euroflor urban flower seeds kindly donated by Rigby Taylor. The seeds were perfect for adults and children to sow in the gardens, pots or tree pits. They were also a simple way to introduce new people to the world of gardening as well as help provide additional food sources for bees and other pollinators.”
Almost 300 miles away in Teesside, Stockton Council, which is a regular user of Rigby Taylor sports ground grass seed, line-marking and amenity products, planted the seeds in seven areas around the borough. Dave Askey commented: “We received lots of compliments.”
Councillor Mike Smith, the council’s cabinet member for environment and transport, added: “The wildflower displays were very colourful and eye-catching. We planted them at prominent locations around the borough and got some great feedback. But it’s not just residents who enjoy them – they’re popular with bees, butterflies and other insects, too.”
Stockton Council received compliments for its displays of Euroflor urban flowers around the borough.